On May 29, 2025, IPRLaoliu learned through search that Apple had applied for the trademark “PIXELMATOR PRO” in China. The trademark application date is April 22, 2025, the trademark number is 84862509, and the international classification of the trademark is Class 9.
1、 About PIXELMATOR PRO
PIXELMATOR PRO is an image editing application designed specifically for the Mac OS system. Since its launch, it has emerged as a strong competitor to industry giants such as Adobe Photoshop in the professional creative tools market. This software has received many praises in the market and was honored with the Best Mac Application of 2018. In November 2024, Apple signed an agreement to acquire Pixelmator, the Lithuanian company that developed the software.
With the rise of smartphone photography and short video creation, ordinary users have increasingly high demands for built-in image editing functions on their devices. By integrating the technology of PIXELMATOR PRO, Apple can enhance the native image editing experience of devices, strengthen the competitiveness of products in the consumer market, and attract more users who focus on creative functions to choose Apple devices.
2、 The multiple meanings of applying for a trademark in China
Brand protection strategy: As an important symbol of the brand, applying for the “PIXELMATOR PRO” trademark in China can effectively prevent other companies from maliciously registering or counterfeiting, protect Apple’s brand image and intellectual property in the field of image editing software, and avoid potential market confusion and infringement disputes.
Market expansion demand: China is one of the world’s largest consumer markets for smartphones and personal computers, and the creative industry is thriving, with a continuous increase in demand for professional image editing tools. Apple’s application for the “PIXELMATOR PRO” trademark lays the foundation for the official promotion and operation of the software in the Chinese market, which will help it quickly enter and occupy market share in the Chinese creative software market.
Adaptation localization strategy: The Chinese market has unique cultural, consumer habits, and regulatory environments. By applying for a Chinese trademark, Apple can better localize the operation of PIXELMATOR PRO, such as customizing features based on Chinese user preferences, conducting marketing activities that comply with local regulations, etc., to improve the product’s acceptance and adaptability in the Chinese market.
3、 Future prospects
Apple’s application for the “PIXELMATOR PRO” trademark in China is an important step in its global strategic layout. With the advancement of the trademark application process and the subsequent localization of products, we have reason to expect that PIXELMATOR PRO will usher in new development opportunities in the Chinese market.