April 7, 2025, McDonald’s has submitted multiple trademark registration applications related to the classic advertising slogan “ba da ba ba ba” in China, covering multiple categories such as Class 43, Class 32, Class 30, Class 29, Class 30, Class 18, Class 16, etc., which has attracted industry attention. This is interpreted as an important measure by McDonald’s to strengthen brand localization protection.
You can call me Laoliu (Liu Junwei). I’m a China trademark specialist, focusing on global clients’ brand protection in China since 2012. I run my own intellectual property agency in China — Tianjin Puyi Intellectual Property Agency Co., Ltd., short for PUYIZHICHAN, with our official website: https://en.puyizhichan.com. My core services cover all types of Chinese trademark agency services, including trademark registration, renewal, name and address changes, office action appeals, and defensive trademark filing across mainland China. Feel free to contact me for any inquiries about Chinese trademark matters or a free quotation, with no obligation to purchase.
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