June 19, 2025 – According to searches conducted by IPRLaoliu on the China Trademark Office website, McDonald’s Corporation submitted trademark applications for “麦麦岛” and “我去麦麦岛啦” to the China National Intellectual Property Administration (CNIPA) on May 8, 2025. Both applications cover five international classes, including 16, 29, 30, 32, and 43.
标签： McDonald
McDonald’s applies for multiple “ba da ba ba ba” trademarks in China
April 7, 2025, McDonald’s has submitted multiple trademark registration applications related to the classic advertising slogan “ba da ba ba ba” in China, covering multiple categories such as Class 43, Class 32, Class 30, Class 29, Class 30, Class 18, Class 16, etc., which has attracted industry attention. This is interpreted as an important measure by McDonald’s to strengthen brand localization protection.