Pop Mart is fortifying robust intellectual property defenses for “Labubu” in China. According to IPRLaoliu research, Beijing Pop Mart Culture & Creativity Co., Ltd. has applied for over 50 trademarks for “Labubu” in China, covering multiple international classes including education & entertainment, office supplies, clothing, and footwear.
01 Comprehensive Trademark Matrix
As a star IP under Pop Mart, Labubu’s trademark protection strategy demonstrates systematic planning. These applications extend beyond core toy categories to encompass all potential commercial fields.
Trademark registration data reveals Pop Mart’s coverage across key international classes:
- Core Class: Class 28 (Toys & Sporting Goods), covering dolls, blind boxes, and main products
- Derivative Classes: Class 18 (Leather Goods) for bags/accessories; Class 16 (Paper/Printed Materials) for picture books/stickers; Class 20 (Furniture/Plastic Products) for decorations
- Expansion Classes: Education/entertainment, apparel, office supplies, etc., reserving space for IP diversification
This multi-tiered “core + derivative + potential” registration strategy effectively prevents free-riding across sectors and clears commercialization barriers for Labubu.
02 Deepening Content Ecosystem
Beyond trademarks, Pop Mart is actively building Labubu’s content matrix. In January this year, the company completed creation of “Season 1 Script V1 of ‘LABUBU & Friends’ Animated Series” and has applied for its copyright registration.
This move signals Pop Mart’s ambition to evolve Labubu beyond a collectible figure into a fully realized content universe. The animated series will strengthen emotional connections and narrative depth, injecting lasting vitality into the IP.
From trademarks to copyrights, Pop Mart has constructed a dual IP moat of “visual protection + content cultivation“—a multidimensional model now standard for leading IP operations.
03 Global IP Strategy
As a publicly listed company, Pop Mart pursues a globally minded IP strategy. Records show the firm holds over 2,000 trademarks, forming a vast intellectual property portfolio.
For Labubu’s global protection, Pop Mart leverages its Singapore subsidiary POP MART (SINGAPORE) HOLDING PTE.LTD. to file international applications via the WIPO Madrid System, targeting key markets including the US, EU, UK, and Southeast Asia.
With the Pop Mart App topping the US AppStore Shopping chart—surpassing Amazon and Shein—Labubu has emerged as a flagship case for Chinese IP globalization.