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BYD Files “U8L” Trademark in China: Extended Full-Size Luxury SUV Set to Enter Market

On May 27, 2025, IPR Laoliu reported through a search on the China Trademark Office website that BYD Co., Ltd. submitted an application for the “U8L” trademark in China on April 28, 2025. The trademark, classified under Class 12 (Transportation Tools) with registration number 85011037, is currently in the status of “awaiting substantive examination.” This move underscores BYD’s strategic expansion within its premium “Yangwang” series and signals the imminent market launch of the extended version of its flagship model, the Yangwang U8—the U8L.

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The 20th Western China International Fair opened today

Today, the 20th Western China International Fair grandly opened in Chengdu, China. The theme of this year’s Western China International Fair is “Deepening Reform to Increase Momentum and Expanding Opening Up to Promote Development”, attracting more than 3000 enterprises from 62 countries (regions) overseas to participate, with an exhibition area of 200000 square meters.

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Nike’s Strategic Move: “FLYPLATE” Trademark Application in China and Its Implications

In the global athletic footwear market, Nike has consistently maintained a dominant position as an innovation leader. Recently, through research, Lao Liu discovered that Nike submitted a “FLYPLATE” trademark application in China on February 13, 2025, with the application number 83433803. The trademark has undergone preliminary examination and was published in the Trademark Preliminary Approval Announcement on May 20, 2025. Lao Liu believes that this move reflects Nike’s deep strategic commitment to the Chinese market and its long-term vision for protecting innovative technologies.

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McDonald’s applies for multiple “ba da ba ba ba” trademarks in China

April 7, 2025, McDonald’s has submitted multiple trademark registration applications related to the classic advertising slogan “ba da ba ba ba” in China, covering multiple categories such as Class 43, Class 32, Class 30, Class 29, Class 30, Class 18, Class 16, etc., which has attracted industry attention. This is interpreted as an important measure by McDonald’s to strengthen brand localization protection.

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Tianjin 117 Building, the tallest building in northern China, is about to officially resume work

The highly anticipated tallest building in northern China, Tianjin 117 Tower, will officially resume work on April 30th. This landmark building located in the High tech Industrial Park of Xiqing District, Tianjin, started construction in September 2008 and went through hardships. In September 2015, the main structure was topped out, with a height of 596.5 meters, making it the tallest building under construction in China and creating 12 world records. ​