Nike’s Strategic Move: “FLYPLATE” Trademark Application in China and Its Implications

In the global athletic footwear market, Nike has consistently maintained a dominant position as an innovation leader. Recently, through research, Lao Liu discovered that Nike submitted a “FLYPLATE” trademark application in China on February 13, 2025, with the application number 83433803. The trademark has undergone preliminary examination and was published in the Trademark Preliminary Approval Announcement on May 20, 2025. Lao Liu believes that this move reflects Nike’s deep strategic commitment to the Chinese market and its long-term vision for protecting innovative technologies.

About Me

You can call me Laoliu (Liu Junwei). I’m a China trademark specialist, focusing on global clients’ brand protection in China since 2012. I run my own intellectual property agency in China — Tianjin Puyi Intellectual Property Agency Co., Ltd., short for PUYIZHICHAN, with our official website: https://en.puyizhichan.com. My core services cover all types of Chinese trademark agency services, including trademark registration, renewal, name and address changes, office action appeals, and defensive trademark filing across mainland China. Feel free to contact me for any inquiries about Chinese trademark matters or a free quotation, with no obligation to purchase.

Request a Quote

Quick Quote