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McDonald’s Files Multiple Chinese Trademark Applications for “麦麦岛” in China

June 19, 2025 – According to searches conducted by IPRLaoliu on the China Trademark Office website, McDonald’s Corporation submitted trademark applications for “麦麦岛” and “我去麦麦岛啦” to the China National Intellectual Property Administration (CNIPA) on May 8, 2025. Both applications cover five international classes, including 16, 29, 30, 32, and 43.

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Law | Trademark Law of the People’s Republic of China

Click on Trademark Law of the People’s Republic of China. pdf to download it directly. The Trademark Law of the People’s Republic of China plays a crucial role in regulating the registration, use, and management of trademarks in China, protecting trademark exclusive rights, maintaining market order, promoting fair competition, and economic development. Whether it is enterprises conducting commercial activities or individuals safeguarding their intellectual property rights, they cannot do without a deep understanding and compliance with this law.

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The “尚界” trademark has been officially transferred from Huawei to SAIC Group

According to a search by IPRLaoliu, the 1937th announcement released by the China National Intellectual Property Administration (CNIPA) Trademark Office on May 27, 2025, shows that the “尚界” trademark in International Class 12 (covering electric vehicles, self-driving cars, etc.), held by Huawei, has been officially transferred to SAIC Group. The trademark registration number is 75372688, with its validity period lasting until February 6, 2035.

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BYD Files “U8L” Trademark in China: Extended Full-Size Luxury SUV Set to Enter Market

On May 27, 2025, IPR Laoliu reported through a search on the China Trademark Office website that BYD Co., Ltd. submitted an application for the “U8L” trademark in China on April 28, 2025. The trademark, classified under Class 12 (Transportation Tools) with registration number 85011037, is currently in the status of “awaiting substantive examination.” This move underscores BYD’s strategic expansion within its premium “Yangwang” series and signals the imminent market launch of the extended version of its flagship model, the Yangwang U8—the U8L.

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Nike’s Strategic Move: “FLYPLATE” Trademark Application in China and Its Implications

In the global athletic footwear market, Nike has consistently maintained a dominant position as an innovation leader. Recently, through research, Lao Liu discovered that Nike submitted a “FLYPLATE” trademark application in China on February 13, 2025, with the application number 83433803. The trademark has undergone preliminary examination and was published in the Trademark Preliminary Approval Announcement on May 20, 2025. Lao Liu believes that this move reflects Nike’s deep strategic commitment to the Chinese market and its long-term vision for protecting innovative technologies.

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McDonald’s applies for multiple “ba da ba ba ba” trademarks in China

April 7, 2025, McDonald’s has submitted multiple trademark registration applications related to the classic advertising slogan “ba da ba ba ba” in China, covering multiple categories such as Class 43, Class 32, Class 30, Class 29, Class 30, Class 18, Class 16, etc., which has attracted industry attention. This is interpreted as an important measure by McDonald’s to strengthen brand localization protection.

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