The distinctiveness of a Chinese trademark refers to the characteristic of the trademark that can distinguish the goods or services it uses from those of other operators. Simply put, a trademark allows consumers to recognize at a glance that it represents a specific source of goods or services, without confusion with other goods or services. For example, the trademark “Apple” is used for electronic products, and when consumers see this trademark, they will associate it with Apple’s phones, computers, and other products, rather than confusing it with fruits or other brands of electronic products.