Xiaomi Transfers “Kimi” Trademarks to Moonshot AI, Boosting Brand Upgrade for AI Assistant

June 3, 2025 — According to IPRLaoliu searches, Xiaomi Technology Co., Ltd. recently formally transferred multiple “Kimi” trademarks to Beijing Moonshot AI Technology Co., Ltd. These trademarks cover several international classes, including Class 38 (communication services) and Class 35 (advertising and sales).

List of transferred trademarks
List of transferred trademarks
Class 38 KIMI Trademark Transfer Announcement

Beijing Moonshot AI Technology Co., Ltd. was established in April 2023. In October 2023, the company launched its intelligent assistant “Kimi,” focusing on professional scenarios such as academic paper translation, legal issue analysis, and API development documentation parsing.

Recently, Moonshot AI has been active in multiple initiatives, including promotional collaborations with Xiaohongshu (RED) and adjustments to its model service pricing. Acquiring the “Kimi” trademarks will further strengthen its brand assets and lay the foundation for commercial expansion.

Xiaomi’s transfer optimizes the allocation of its non-core trademark resources. By supporting this emerging tech enterprise, Xiaomi may also pave the way for potential future collaborations.

This transaction highlights tech companies’ flexible management of intellectual property and underscores the trend of brand resource consolidation within the AI field.

About Me

You can call me Laoliu (Liu Junwei). I’m a China trademark specialist, focusing on global clients’ brand protection in China since 2012. I run my own intellectual property agency in China — Tianjin Puyi Intellectual Property Agency Co., Ltd., short for PUYIZHICHAN, with our official website: https://en.puyizhichan.com. My core services cover all types of Chinese trademark agency services, including trademark registration, renewal, name and address changes, office action appeals, and defensive trademark filing across mainland China. Feel free to contact me for any inquiries about Chinese trademark matters or a free quotation, with no obligation to purchase.

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