It’s Thursday again. While searching for Thursday-related trademarks, IPRlaoliu discovered that KFC submitted a “冷静星期四” trademark application in China on April 17, 2025. The application number is 84766210, classified under International Class 30. The goods covered include tea, coffee, tea-based beverages, ice cream, biscuits, and other products.
As is widely known, “Crazy Thursday” (疯狂星期四) is one of KFC’s regular marketing campaigns, and the company has already registered multiple “疯狂星期四” trademarks in China.
The filing of the “冷静星期四” trademark may pave the way for KFC to launch a new campaign that contrasts with “Crazy Thursday.” This strategy could help the brand:
- Reach a broader consumer base,
- Explore differentiated marketing approaches, and
- Further unlock the commercial potential of the “Thursday” marketing IP.