According to IPRLaoliu research, KFC has applied for several COL. HARLAND SANDERS trademarks in China, with registration numbers 83291221, 83287897, 76774924, and 76772333.
The two latest COL. HARLAND SANDERS trademark applications, submitted on January 24, 2025, feature cup designs. All applications fall under Class 43 of the trademark classification system.
“COL. HARLAND SANDERS” serves as the iconic symbol of the KFC brand, representing its founding story and the origin of its secret fried chicken recipe. By registering cup-shaped trademarks bearing the “COL. HARLAND SANDERS” name, KFC is strategically protecting its core assets while enhancing the commercial value of its founder’s intellectual property.